Day 2 Pt. 2

DAY 2 Pt. 2: Reasoning Behind the Switch

To go more in depth about our old title, we felt like the name "CAUTION" did not have the right connotation to represent a magazine about hard hitting music. The name caution to a consumer does not evoke excitement, while hip-hop should be an exciting genre that builds hype and creates energy. The consumer should be interested in what we have to say not "Cautious" of what's in our magazine. It's a boring name and will not attract any consumers in my opinion.

Overall, the title didn't hit the mark with what we were trying to achieve and challenge with this magazine. My group and I also believe that the best and most original idea for our magazine would be to focus on these new artists that will be the next generation and the new wave of hip-hop for the future to come. Therefore, we decided on "The Come UP" to be our magazine name because it fits our specific genre.